"Simple Certainties"

Do you ever think we make what we do too complicated? Whether it's life or work related. Well I was meeting with a gentleman about two weeks ago discussing some work I am doing for a client and he said it all boils down to "simple certainties". What does that mean? He proceeded to compare what I was talking about (mission, vision, values, changing human behavior, etc.) to what and who. All of what we want to accomplish in terms of changing human behavior which is at the heart of what I do with my clients is about what and who. We simply need to ask one powerful question. What's most important? Followed by who do I need to ask that question to and then we will have the ability to overcome any value conflict-which is what holds people back from changing the desired behavior. We all view life through our very own filters which consist of values, beliefs, and experiences. If our behavior or the desired behavior isn't in alignment with our values and beliefs we resist the change. So simplfy what you are doing and consider "Simple Certainties".